Why research?
Unlike a traditional market study, our research process focuses on qualitative methodologies where we implement processes based on ethnography and the study of people. Analysis of trends and the future, as well as industry players and an in-depth study of our client. The identification and resolution of problems is a critical process in our methodology. This prepares a more assertive process of consulting and application oriented design.
1.1
Display
(Advanced Analytics)
Our process of in-depth analysis, of the entire current business context. From the identification of opportunities, to how to visualize the critical areas for the project.
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1.2
Market Research & Foresight
We investigate the key factors that affect and will affect business tomorrow. Economic Outlook Trends (PEST) , futures analysis, demographic and psychographic study of user behavior.
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1.3
Service and Experience Mapping
The process in which we immerse ourselves to live the user experience to experience the service of the competitors and the organization.
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1.4
User Research
Ethnographic research process through qualitative methodologies. Our goal is to fully understand the needs and motivators of the users.
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1.5
Means
Humans
We analyze the current context of the work environment. What is the satisfaction status vs. performance of the collaborators? We start by detecting areas of opportunity.
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1.6
Tools
technological
The process in which we immerse ourselves to live the user experience to experience the service of the competitors and the organization.
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Pillar 02
Consultancy
