Designing a food brand is a challenge that has to be tackle from an empathic and user centric perspective. We run cualitative research to frame insights.
Observation is a key process in which we spend time in the restaurant, warehouse or the place where users consume or people interact with your product.
Our fist design process evolves from a creative concept that answers and solves critical problems that where framed in the initial process to a brand strategic personality, essence and voice.
Our first prototypes are not ment to be perfect. Instead we create prototypes that will reveal vital insights.
We design mockups and prototypes and then run a validation process with potencial users. We obtain the last insights to refine the final design process.
We design the brandbook as well as the design applications and periphericals that build the complete brand ecosystem.