Grupan is a bread maquiladora that dared to do things differently. Not only producing the highest quality bread on a massive scale; but also putting its collaborators at the center understanding their needs. The name was created through the merger of the "Tagline" Grupo Panadero. When creating the brand, we proposed a differentiated identity with any other bread maquila. A palette rich in colors, with a vibrancy and energy not typical in the segment where Grupan competes.